Man Bites Mainstream Media

In breaking news err… yes­terday, NewAssignment.net has received a $100,000 grant from Reuters to hire an editor. NYU journ­alism pro­fessor Jay Rosen explains the project’s agenda:

The idea is to draw “smart crowds — groups of people con­figured to share intelligence”into col­lab­or­a­tion at NewAssignment.Net and get stories done that way that aren’t getting done now. By pooling their intel­li­gence and dividing up the work, a network of volun­teer users can find things out that the larger public needs to know. I think that’s most likely to happen in col­lab­or­a­tion with editors and reporters who are paid to meet dead­lines, and to set a con­sistent standard. Which is the ‘pro-​​am’ part.

Rosen has already thought through and answered a lot of the imme­diate objec­tions that might spring to mind (interest groups manip­u­lating stories, sponsors balking at ‘incon­venient truths’ & local stories, volun­teers will be nutjobs with an agenda).

Clever stuff. But … there’s a cute parallel here with the ongoing debate about roles of experts and citizen con­trib­utors in the proposed Citizendium projects. In some respect, NewAssignment sounds like a Citizendium for news.

What I think the dif­fi­culties exper­i­enced at Wikipedia and those at digg.com show us is that col­lective intel­li­gence and wise crowds sound great. Really, I am a believer. But that they are very dif­fi­cult to orches­trate. One dif­fi­culty with news that doesn’t appear in main­stream papers is that it’s often very con­ten­tious. What will motivate the unpaid con­trib­utors to NewAssignment, if it isn’t their own nutty agendas? If the editors refuse to follow the prompt­ings of the crowd, because they’re all nuts, what will happen then?

The examples Rosen gives of editor bloggers devel­oping a huge fol­lowing only partly help explain what will happen:

Part of it is the example now being set by liberal journ­alist and blogger Josh Marshall. His Talking Points Memo blog is invalu­able if you follow national politics; he’s widely read on Capital Hill. During the 2004 campaign he raised money for a trip to New Hampshire to hear and question the can­did­ates. He told readers why he wanted to go, what he thought he could accomplish.

The essen­tial trans­ac­tion I’m counting on is right there. Users fund an act of journ­alism because they have con­fid­ence — a lot– in who’s doing it and why; the chances of getting some­thing really good back seem pretty good.

So the editor needs to be a maven. S/​he develops a cult of per­son­ality around what they do, strong enough to win the trust and support of large numbers of readers. NewAssignment editors will also have fin­an­cial backing from sponsors and so won’t need to pass the cup around their readers.

Instead, the readers suggest topics for invest­ig­a­tion, and help provide data. Presumably, the editors then use their dis­cre­tion to choose the non-​​nutty options. So this is a news site that might cover the plight of illegal torrent sites one day, dental amalgam the next and Panda Baiting the day after. And at the same time, despite flipping from subject to subject, the editor is devel­oping a cult following.

No. That wouldn’t work. You’d have a number of sites. Each of them would only invest­igate subjects around one quite narrow area, an area the editor is already pas­sionate and know­ledge­able about. Probably with an estab­lished audience. S/​he would get tips and ideas from readers which would decide the topics within the subject that get written about.… Err sounds quite a lot like a blog network, eh.

NB: there are a huge number of altern­ative news sites already in oper­a­tion. If you’re like me, you’ve only ever heard of a handful. Why? Well, I expect you haven’t got time or you don’t find them trustworthy.

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