Comments on: Email is Broken http://twopointouch.com/2006/08/29/email-is-broken/ web 2.0, blogs and social media Fri, 21 Nov 2008 03:22:53 +0000 http://wordpress.org/?v=2.6.3 By: Ian Delaney http://twopointouch.com/2006/08/29/email-is-broken/#comment-368 Ian Delaney Thu, 31 Aug 2006 23:32:03 +0000 http://twopointouch.com/2006/08/29/email-is-broken/#comment-368 RSS lacks a mainstream sponsor, too. Yes, IE7, Safari and Firefox handle it, but they hardly promote it. Something like 2% of us subscribe to an RSS stream. I suspect the reason for that is that marketers are still focused on page views, but that in turn is driven by the advertisers. RSS lacks a mainstream sponsor, too. Yes, IE7, Safari and Firefox handle it, but they hardly promote it. Something like 2% of us subscribe to an RSS stream.

I suspect the reason for that is that marketers are still focused on page views, but that in turn is driven by the advertisers.

]]> By: Paul Elosegui http://twopointouch.com/2006/08/29/email-is-broken/#comment-364 Paul Elosegui Thu, 31 Aug 2006 18:03:19 +0000 http://twopointouch.com/2006/08/29/email-is-broken/#comment-364 From email marketing perspective RSS is touted as an email killer. The advantage to the marketer is that delivery rates are 100%, since RSS is pulled directly by the subscriber and does not bounce around server to server like email does. Plus, RSS cannot be corrupted with spam and the news is realtime. So far though, the reality is that very few email subscribers are currently choosing an RSS feed instead. RSS has the potential to be replace email, but is also waiting for that integration tool that handles RSS, HTML and email in one. Outlook 2010 perhaps. From email marketing perspective RSS is touted as an email killer. The advantage to the marketer is that delivery rates are 100%, since RSS is pulled directly by the subscriber and does not bounce around server to server like email does. Plus, RSS cannot be corrupted with spam and the news is realtime.

So far though, the reality is that very few email subscribers are currently choosing an RSS feed instead.

RSS has the potential to be replace email, but is also waiting for that integration tool that handles RSS, HTML and email in one. Outlook 2010 perhaps.

]]> By: Ian Delaney http://twopointouch.com/2006/08/29/email-is-broken/#comment-341 Ian Delaney Tue, 29 Aug 2006 08:16:03 +0000 http://twopointouch.com/2006/08/29/email-is-broken/#comment-341 Great point. In fact, I'm going to change the post to include your idea! Great point. In fact, I’m going to change the post to include your idea!

]]> By: Jesse http://twopointouch.com/2006/08/29/email-is-broken/#comment-340 Jesse Tue, 29 Aug 2006 08:10:40 +0000 http://twopointouch.com/2006/08/29/email-is-broken/#comment-340 You send coollinks to friends with del.icio.us, with the for: tag you can send links to your friends inbox. So I think that's a better example. Good post, but I think email will hold his place in our communication spectrum, it is a very fast and personal way to communicate. I don't like the personal messages on different social sites, I rather just email with a person. You send coollinks to friends with del.icio.us, with the for: tag you can send links to your friends inbox. So I think that’s a better example.

Good post, but I think email will hold his place in our communication spectrum, it is a very fast and personal way to communicate. I don’t like the personal messages on different social sites, I rather just email with a person.

]]>