Marc Fawzi makes an interesting point about web 2.0 society
Fact: trusted individuals are once again the source of news in a society (bloggers) Fact: word of mouth is once again how news spreads (viral marketing) Fact: people once again hunt and gather in a group (del.icio.us) Fact: people once again group things using words like small, big, happy, sad, funny, food rather than detailed hierarchical structures (tags) Fact: impulsive production (minimal upfront planning vs. a lot of upfront planning) is back in style (Google “betas”) Fact: once again, sharing between people does not conform to a strict concept of economic reciprocity but rather to the concept that what is good for all is good for one (YouTube, del.icio.us, etc.) These are all traits of a hunter-gatherer society, i.e. a pre-agricultural society. Tens of thousands of years of behavioral evolution wiped out in just a few years.
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Social tools, devices and web evolution are creating epochal change in media, society and business. The plan is to 
Geat to see interest in this :)
That’s “FawZi” with a Zed not an Es.
Cheers,
Marc
Corrected. Sorry about that, Marc.